Since our founding in the 1970s in Wailuku, Maui, Down to Earth has been a leader in Hawai’i for organic, vegetarian, and sustainable living. It all started in 1974 in Wailuku, Maui, with a group of friends—and a humble two-story home that was the first iteration of Down to Earth, known then as the Community Coop. By 1977 the name changed to Down to Earth Natural Foods. Located just a block from Main Street Wailuku, the building quickly became more than just a shop—it was a community hub where locals gathered to explore the best of natural foods. In 1977, Down to Earth opened its first Oahu store near the University of Hawaii at Mānoa. Occupying part of the Moiliili Medical Building, this store was an immediate success. Known for selling papayas at 19 cents per pound and introducing a deli—or “snack bar”—the King Street location quickly became a favorite among students, professionals, and families. 1997 to 2019 was a period of remarkable growth for Down to Earth, as we opened more stores across Oahu to meet the rising demand for healthy, local, and organic food:
Our values and purpose are expressed in our vision statement, “Inspired by Hawaii’s state motto, ‘The life of the land is perpetuated in righteousness’ (Ua Mau ke Ea o ka `Āina i ka Pono), we envision a Hawaii where all people “Cherish the land and live in health and harmony” (E Mālama I Ka `Āina, E Ola Pono).” Mahalo for supporting Down to Earth. Here's to a future of living well together, in harmony with the ʻāina and all living beings. Love Life! Eat healthy, Be happy!
Grocery Store Retailer